Feature Interview
Feature - Yuri Kageyama, Correspondent & Business Writer, The Associated Press

Yuri Kageyama is a reporter for The Associated Press in the Tokyo bureau, covering business, economic and technology news. Her job spans a wide field, including global companies such as Sony and Toyota, changes in the Japanese economy, robotics and other new technology, consumer trends and many other stories.

Kageyama joined AP in 1991, and has also worked in the Detroit bureau. Before that, she worked for The Japan Times in Tokyo, and did free-lance writing for various newspapers and literary magazines in the San Francisco Bay Area.

She is a magna cum laude graduate of Cornell University and holds an M.A. in Sociology from the University of California, Berkeley.

Organization background The Associated Press is the backbone of the world's information system serving thousands of daily newspaper, radio, television and online customers with coverage in all media and news in all formats. It is the largest and oldest news organization in the world, serving as a source of news, photos, graphics, audio and video.

AP's mission is to be the essential global news network, providing distinctive news services of the highest quality, reliability and objectivity with reports that are accurate, balanced and informed. On any given day, more than half the world's population sees news from AP.

http://yuri-kageyama.blogspot.com

Program & Host
Advertising & Marketing
This segment of iTV-Japan programs explores the world of advertising and marketing in Japan. How are the top players in this field tackling Japanese marketing, Japanese advertising, and keeping ahead of the game overall? Find out how companies are marketing their products and how Japanese business in general has dealt with advertising in an already saturated market. These in-depth interviews offer an overview of what it is that makes Japanese advertising and marketing a unique challenge. Tune in to gain insight into the services, concepts and strategies being used to 'grab' attention in the Japanese market today.
Program Host
Robert Pickard
President
Edelman Public Relations, North Asia

Biography
Program Guests
rrespondent
Business Week Magazine
Doing Business in Japan - Kenji Hall
Corporate Vice President
Nissan Motor Co.,Ltd. (NML)
Doing Business in Japan - Simon Sproule
Marketing Manager
Technorati Japan
Doing Business in Japan - Fumi Yamazki
Marketing Manager
Infinium Corporation
Doing Business in Japan - Adrian Roche
Creative Director
Hypu Advertising
Doing Business in Japan - Kevin Pereira
Japan Consumer Marketing Research Institute
Doing Business in Japan - Richard May
Executive Planning
Director, Beacon Communications k.k.
Doing Business in Japan - Linda Kovarik
National Director Japan, Miss
Universe L.P., LLLP
Doing Business in Japan - Ines Ligron
CEO & Creative Director
Syn Corporation
Doing Business in Japan - Nick Wood
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